California still has over 3 million smokers, 40% of which are covered by Medi-Cal. As physicians, helping patients to quit tobacco or eliminate smoke exposure is one of the best things we can do for their health. The California Medical Association (CMA) foundation – Physicians for a Healthy California – has partnered with CA Quits to provide you with free tobacco cessation resources and learning opportunities. For your patients: Refer patients to Kick It CA , which offers free counseling to stop using tobacco, including vaping products. Start here . For your learning: Watch eight brief 15-30 minute videos about tobacco treatment by UC faculty (earn up to 3.0 CME credits ). Videos only: bit.ly/ucquitswebmodules CME credits: bit.ly/ucquitscmemodules For your quality improvement efforts: Implement components of the CA Quits Healthcare Systems Toolkit in your clinic For more information, please visit CA Quits . Click here to sign up to receive updates from CA Quits to support your tobacco cessation efforts.